Internal Marketing: A Systematic Review
نویسندگان
چکیده
Responding to the inadequacies and fragmentation of Internal Marketing (IM) literature, this paper delivers a systematic review synthesis IM research. Based on an analysis 349 articles, work maps evolution research identifies four distinct periods six aggregated dimensions as determinants employees’ responses adoption. This article re-organizes knowledge provides integrated framework, in attempt address limitations contemporaneous knowledge. contributes ongoing debate about concept its scope presents agenda for researchers.
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ژورنال
عنوان ژورنال: The Journal of Marketing Theory and Practice
سال: 2021
ISSN: ['1069-6679', '1944-7175']
DOI: https://doi.org/10.1080/10696679.2021.1886588